Join Jo Roberts, an experienced product manager with a background in Apple and healthcare, as he discusses the importance of user feedback, navigating complexities in healthcare product management, the role of patient navigators, AI impact, strategic investments in product development, and prioritizing problems for product success.
Product management involves collaboration to create products that balance user and business needs.
Healthcare product design requires mapping diverse user roles and aligning business goals with patient experience.
Deep dives
Importance of Collaborative Product Development
Product management is highlighted as a collaborative role that brings together diverse experts to develop new products or services that enhance user experience and align with business goals. It involves creating cases that serve both business and user needs, ensuring technical feasibility and cost-effectiveness. An example from the podcast was redesigning patient rooms in hospitals to enhance patient satisfaction, provider efficiency, and generate cost savings.
Value of Experience in Healthcare Products
The complexity of healthcare product design is emphasized, especially in mapping different user roles such as patients, prescribers, and payers. Business modeling in healthcare product design is crucial for balancing these varied perspectives. An instance described was creating products for patient rooms that aimed to improve patient satisfaction, provider efficiency, and reduce costs, aligning business outcomes with patient experience.
Evolution and Innovation in Product Development
The discussion touches on evolving approaches in product development, stressing the importance of strategic creativity over technical skills. The shift towards more strategic and creative thinking in product management is highlighted. Emphasizing the need for continuous collaboration and adapting to changing market dynamics, especially in the healthcare sector, is crucial for ensuring product success and meeting evolving customer demands.
From Apple, to designing the patient experience in medsurge wings, to now leading Business Design efforts at Prophet, Jo brings an incredibly robust view to product management and value creation for both the customer/user and the business.
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