How I Built This with Guy Raz cover image

Spikeball: Chris Ruder

How I Built This with Guy Raz

NOTE

Personalized Emails as Marketing Strategy

The speaker personally emailed each customer that bought from their website./nThe emails were not automated and included personal details such as the customer's location and a question about how they heard about the product./nThis approach aimed to show customers that there is a human behind the business and to build a connection with them.

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