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070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
Nathan Barry Archive
Creating Value without Courses for Marketers
Marketers may have a bias against courses due to spending money on courses that didn't deliver outcomes or not having enough time for the work./nThe course budget of marketers may be small but they still want to deliver value to clients/teams./nCreating a video-based course that can quickly take a marketer from beginner to advanced level can be effective./nSkimmable content that teaches skills related to understanding customers through interviews can be more appealing than sitting through hours of content./nPositive customer feedback can indicate the solution is delivering value.
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