DIY Mentality and Band Dynamics in Entrepreneurship

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The DIY mentality from being in a band as a teenager, where individuals took charge of promoting their music, making zines, and managing personalities, has informed the approach of running the entrepreneurial venture. It taught the entrepreneur the importance of teamwork, managing personalities, and creating a culture where individuals feel valued and contribute collectively to create something better than what each could do individually.

Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company valued at $1.4 billion. Mike talks with host Jeff Berman about how he built the irreverent brand to help him escape his professional boredom.

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