#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Creator Science
Maximize Engagement by Minimizing Loss
In the realm of short video content, every second counts significantly; losing just one second equates to a 3% loss in overall retention, with cumulative effects as seconds add up. To enhance viewer engagement, high retention rates are crucial, ideally aiming for audience loops that encourage repeat views. The average scroll-through rate for short videos is typically around 70%, but achieving higher rates, such as 85%, can greatly improve retention, underscoring the importance of keeping viewers engaged throughout the video.
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