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Meta Ads Unlocked: How to Make Facebook Your Primary Growth Channel
App Marketing by App Masters
Separate Ad Sets for Different Ad Formats
When running testing campaigns, separate static and video ads into different ad sets to analyze performance. If static ads perform better with a specific audience, create a separate ad set for them in the usual campaign. Mixing different ad formats in one ad set can lead to uneven spending and favoritism towards specific types, such as UGC videos.
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