Big Tech’s Threat to Fashion
The Business of Fashion Podcast
Navigating Big Tech Threats in the Fashion Industry
Fashion industry leaders must recognize that they have the power to influence culture rather than simply follow trends dictated by big tech companies. The current political climate offers an opportunity to challenge the dominance of these companies, particularly as the advertising industry is poised for disruption. To combat the threats posed by big tech, the fashion industry should reconsider its approach to audience engagement, distribution, and communication strategies. By ceasing to rely solely on existing social media platforms, industry leaders can establish independent methods to reach their audiences. The essence of the fashion industry—its heart and cultural significance—provides a unique advantage that tech companies lack. Engaging with government initiatives and supporting political change can further empower the industry. Ultimately, fashion leaders must take control of their narrative and resist the temptation to follow tech trends blindly, thereby ensuring they remain trendsetters rather than followers.
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