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Every Things, Everywhere, All at Once with Dan Shipper - [Making Media, EP.61]
Making Media
Having a Legible Promise for Content Branding
Creating a legible promise for a content brand is crucial for occupying a space in the audience's mind. This promise should be consistently delivered to establish credibility and occupy a slot for a specific area of the audience's life. Niche content is one way to achieve this, but the key is to have a clear and consistent promise that resonates with the audience, similar to Ben Thompson's approach of regular delivery of value.
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