Making Media

Every Things, Everywhere, All at Once with Dan Shipper - [Making Media, EP.61]

May 16, 2024

Dan Shipper, Co-founder of Every, discusses the evolution from business newsletters to a daily essay on tech, AI, and productivity. He shares insights on entrepreneurial spirit, AI focus, launching a podcast, and chatGPT. Topics include the challenges of media companies, balancing writing with business, and the power of AI in creativity and productivity.

58:47

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Episode guests

Dan Shipper

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Quick takeaways

Every's business model evolution showcases challenges and opportunities in media companies.

Dan Shipper's transition from newsletters to AI-focused content reflects his entrepreneurial journey.

Every's strategic content approach towards AI and chat GPT establishes expertise and reliable branding.

Deep dives

Evolution of Every's Business Model

Every, a media business, aims to create valuable content for investors and operators. Various podcasts and series like '50x' and 'Return on India' offer insights into different angles of the ecosystem. The company shifted its focus to daily newsletters and incubated startups like Alexa. This evolution showcases the challenges and opportunities media companies face.

Having a Legible Promise for Content Branding

01:32

Creating Magic Moments with Think Week

01:28

Introduction

2min

From Aspiring to Entrepreneurship: A Journey of Innovation

29min

The Focus on AI and Chat GBT

16min

Unleashing Creativity Through Think Week

7min

Exploring Audience Value, Platform Dynamics, and AI Tools in Content Creation

2min

Exploring Podcast Titles, Profiles, and Online Interactions

2min

Exploring Media Creation and Income Strategies

2min

Our guest today is Dan Shipper, the co-founder and CEO of Every. Every started at the beginning of the pandemic as a bundle of business newsletters written by different authors. While writing is still at the heart of the business, the model has shifted focus to a daily newsletter that is an essay on technology, productivity, or AI.

Dan and his team have also built adjacent business lines and even incubated a startup called Lex that they spun out last year. We talk through the evolution of Every, which really gets to the core of what's both great and challenging about media companies. He goes into detail about his entrepreneurial spirit that started way back in fifth grade, how he's become laser-focused on AI recently, launching a great podcast on the subject, and chatGPT specifically. Please enjoy this conversation with Dan Shipper.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Show Notes

(00:00:00) Welcome to Making Media

(00:02:10) Dan Shipper's Entrepreneurial Journey From Fifth Grade to CEO

(00:06:06) Embracing Writing: A Founder's Shift in Identity

(00:11:13) Major Pivots and Growth for Every

(00:13:11) Challenges and Innovations in Building a Newsletter Business

(00:18:10) Analyzing Puck's Business Model and Its Future

(00:21:03) The Power of Incubation and Diversification in Media

(00:27:59) Balancing Creative and Operational Roles in Leadership

(00:30:51) The Deliberate Focus on Chat GPT

(00:32:39) Challenges of Specialization in Content Creation

(00:35:40) Impact of AI on Creativity and Work

(00:41:22) The Unique Dynamics of Chatbots vs. Search Engines

(00:45:43) Exploring Think Week and Creative Processes

(00:48:28) Debrief

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Making Media

Every Things, Everywhere, All at Once with Dan Shipper - [Making Media, EP.61]

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Evolution of Every's Business Model

Dan Shipper's Entrepreneurial Journey

Diversification of Revenue Streams and Incubating Products

Strategic Shift to AI Content and Niche Branding

Evolution of AI Impact on Work and Creativity

Navigating the Landscape of Language Models and Business Dynamics

Having a Legible Promise for Content Branding

Creating Magic Moments with Think Week

Remember Everything You Learn from Podcasts