Delve Real Beauty conducted experiments in a shopping center to track people who chose to enter a door marked 'ordinary'; Life Boy's Help a Child Reach Five program has reached half a billion people and includes a pro hand washing program to reduce waterborne illnesses, resulting in 44 million views for their promotional videos on this program.
Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.
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