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What I Learned Building A 7-Figure Digital Writing Course
Coffee With Cole: The Digital Writing Podcast
Value First, Trust Follows
Introducing an educational email course at the beginning of a funnel significantly enhances customer engagement and conversion rates. This approach allows businesses to offer free value upfront, building trust and familiarity with potential customers. By nurturing leads through consistent communication via email, businesses can effectively collect contact information and better position their products. Instead of sending traffic directly to a product's landing page, which often results in low initial conversions, an educational course creates a more compelling entry point that leads to increased business growth.
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