JJ Abrams and Bad Robot

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JJ Abrams and Bad Robot are the go-to people in Hollywood for giving beloved characters and storylines a fresh spin. JJ and his wife Katie McGrath run Bad Robot, and JJ credits Katie for their ability to scale. He believes that not knowing can be an advantage and that having a set process can be limiting.

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

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