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How To Build A $20k/month Community Business (Beginner’s Guide) | Greg Isenberg (#187)

Marketing Against The Grain

NOTE

Balancing Community Differentiation and Commonality

In building a community, finding a commonality that brings people together while also offering a differentiated experience is crucial. The challenge lies in creating a magnet that is unique yet resonates deeply with the target audience, avoiding the pitfall of creating another generic community. Emphasizing the experience over the common goal can lead to successful differentiation, following a tactical approach of starting with a milestone for a specific group rather than a broad category.

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