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Choosing the Right Opportunity is Key to Success
Success often hinges on choosing the right opportunity over having perfect execution. Even with exceptional execution, if the opportunity or vehicle is not right, success may be limited. In the fitness industry, many operators struggle not because of their skills or execution, but due to picking the wrong business model. The saturation in the group fitness market leads to most gyms barely breaking even, causing a challenging and unfulfilling existence for many owners. The key factor contributing to this struggle is saturation in the market.