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33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)
NN/g UX Podcast
Embrace both qualitative and quantitative data
Recognize the importance of treating metrics as signals and using them as a starting point to ask questions. Understand that qualitative data can complement quantitative data by providing additional insights and prompting further questions, while numbers can help to understand the frequency and magnitude of issues. Instead of fearing numbers, embrace them as tools to answer questions and generate new knowledge.
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