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How to Become a Million Dollar Consultant with Alan Weiss
Branding Matters
Value - Improving the client's condition
Value becomes objective things/nObjective things can be scientifically measured by metrics/nSome things are anecdotal and not easily measurable/nFeeling happier and improved aesthetics are examples of anecdotal measures/nFeeling safer is another anecdotal measure/nPersonal experience is valid as long as it can be discerned
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