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#320: Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series
6 Figure Creative
Consistency over Longevity in Content Creation
The discovery engines of platforms like TikTok prioritize recent content over older posts, encouraging creators to focus on consistently producing new content. Short-form content on platforms like Instagram, TikTok, YouTube Shorts, and Twitter is readily consumed but quickly becomes outdated. In contrast, long-form content like YouTube videos and podcasts require more time and effort to create, but can yield lasting value by offering in-depth discussions and insights.
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