The branding of agility can be seen through what is portrayed online, what is implemented within a company, and the practices actually followed within the organization. It is essential to distinguish between capital 'Agile,' which can be dogmatic and rigid, and lowercase 'agile,' which focuses on fostering a culture where individuals have the freedom to learn and grow using tools and information rather than following a strict set of rules and procedures. While starting with frameworks like Scrum can be beneficial, it is crucial to avoid becoming overly prescriptive and instead encourage a more flexible and open approach to agility within the organization.