586: Monetize Your Curiosity: $80k in Revenue from a Part-Time Project
The Side Hustle Show
Creating Sponsorship Opportunities from Surplus Marketing Budgets
The speaker leveraged their corporate marketing background to create a sponsorship opportunity for a brand new industry-specific show, targeting a marketing executive with surplus budget from cancelled conferences. By offering to sponsor the entire season for $9,000, the speaker secured the deal before even releasing an episode, demonstrating the effectiveness of their approach and the potential for redirecting surplus marketing dollars.
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