Land of the Giants cover image

How Tesla Became the Elon Musk Co.

Land of the Giants

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The Origins of a Green Dream

Before Musk arrived, Martin Eberhardt had just sold his first startup and wanted to treat himself to a new car./nEberhardt wanted a fun and sporty car, but environmentally friendly options were limited at the time./nClimate change had become a real concern to Eberhardt by 2001./nEberhardt sought a car that was less harmful to the environment./nUnfortunately, the available options were lacking.

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