#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
Patagonia Attracts Misfits
Work can be meaningful when done with passion and purpose, often in collaboration with others. Patagonia's culture attracts individuals who may not fit the traditional mold but excel in their roles. The company values diversity and encourages finding meaningful work through trial and error. The story of Christine Tomkins, who became Patagonia's CEO despite being labeled unmotivated in school, exemplifies how intelligence and success can take various forms. The company's early days saw a mix of individuals, from outdoor enthusiasts to those changing career paths, all finding a welcoming environment among other misfits at Patagonia.
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