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How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Founder's Journal
Cost and Marketing Strategy Insights for a Tech Company
An 800-person HR tech company outsources customer case studies, website and landing page copy to a service provider at $4,000 a month, finding it more cost-effective than hiring in-house writers. The company acquires customers mainly through the head of marketing's social channels, such as LinkedIn and Twitter, where leads fill out a form and subscribe via Stripe. Despite a recent pivot in business strategy, the company has six customers committing $4,000 a month, totaling $24,000.
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