Founder's Journal How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
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Jun 4, 2024 
Noah Kagan, marketing master and CEO of Appsumo, shares his repeatable marketing playbook and dissects the marketing strategy for Storyarb. Topics include Twitter-based storytelling, email lists, customer acquisition strategies, the value of Story Arb's copywriting service, and a detailed plan for rapid revenue growth.
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Clear Goal Setting
- Define a clear primary goal for your marketing efforts, like growing an email list.
- Focus on active subscribers or a specific metric relevant to your business.
Product-Market Fit First
- Marketing efforts are futile if your product isn't desirable.
- Focus on creating something people genuinely want before tackling marketing challenges.
Growth Machine Playbook
- Systematically experiment with various marketing channels and strategies.
- Double down on the channels that demonstrate the most significant impact on your primary goal.