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Founder's Journal
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
Jun 4, 2024
41:31
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Noah Kagan, marketing master and CEO of Appsumo, shares his repeatable marketing playbook and dissects the marketing strategy for Storyarb. Topics include Twitter-based storytelling, email lists, customer acquisition strategies, the value of Story Arb's copywriting service, and a detailed plan for rapid revenue growth.
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Quick takeaways
- Focus on organic marketing, market validation, and testing channels for growth.
- Leverage pre-fluencers for targeted reach and authenticity in marketing strategies.
Deep dives
Noah Kagan's Growth Machine: Finding Customers through Organic Marketing
Noah Kagan, CEO of AppSumo, shares his growth machine strategy focusing on finding customers through organic marketing. He emphasizes the importance of creating products that people actually want, highlighting the need for market validation before diving into marketing efforts. Kagan's repeatable marketing playbook involves setting clear goals and testing various channels like YouTube, Twitter, LinkedIn, and Instagram to identify where he can have the most impact. By honing in on the strategies with the best results and doubling down on them, he maximizes growth potential.
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