How Joe Pulizzi built and sold The Tilt, a newsletter and conference business geared toward creators
The Business of Content with Simon Owens
The Future of Acquisition Could Revolve Around a Creator Network
Utilizing creator networks to promote events through customized links with cost per conversion offers a promising strategy for acquiring customers. By leveraging recommendation engines during subscription processes, creators can significantly enhance customer acquisition. The success of this approach indicates that building relationships with content creators within a network could be the future of acquisition, akin to a modern blog role as a discovery tool.
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