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012: Leveraging Your Audience for the Long-Term with Codie Sanchez
Billion Dollar Creator
Why Info Products Are Not the Best Long-Term Business
Info products are not recommended for long-term business success. As a new creator, it is advisable to engage with the audience first and consider using the profits from the info products to buy a business through seller financing. Creators are often better at marketing and vision but not execution, making the strategy of buying businesses appealing for long-term success.
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