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Why Tubi CEO Anjali Sud thinks free TV can win again
Decoder with Nilay Patel
Growing Market Share Through Ubiquity and Value Proposition
The key to success lies in being present across various platforms to secure control over destiny and attract engaged audiences. By prioritizing a value proposition focused on viewers and engagement, a company can become the preferred destination for advertisers, leading to increased leverage within the ecosystem. Consistency in this approach over the years has proven to be successful in achieving the current market position, and the commitment to this strategy is unwavering.
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