2min snip

The Town with Matthew Belloni cover image

NFL on Netflix, and Big Tech’s TV Upfronts Takeover

The Town with Matthew Belloni

NOTE

NFL Business and Netflix's Ambitious Advertising Strategy

Being in the NFL business is crucial for advertisers to be part of the ad business. Even though the investment in NFL games is small compared to Netflix's overall budget, it demonstrates seriousness to advertisers. It serves as a way to invite advertisers to join the Netflix sports platform and shows a commitment to expanding the business. By integrating sports into their content, Netflix can attract advertisers who have a preference for sports-related content, offering a unique opportunity for advertisement placement. Netflix's move to include NFL games hints at their potential for future growth and ambitions in the content streaming industry.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode