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NFL on Netflix, and Big Tech’s TV Upfronts Takeover

The Town with Matthew Belloni

NOTE

NFL Business and Netflix's Ambitious Advertising Strategy

Being in the NFL business is crucial for advertisers to be part of the ad business. Even though the investment in NFL games is small compared to Netflix's overall budget, it demonstrates seriousness to advertisers. It serves as a way to invite advertisers to join the Netflix sports platform and shows a commitment to expanding the business. By integrating sports into their content, Netflix can attract advertisers who have a preference for sports-related content, offering a unique opportunity for advertisement placement. Netflix's move to include NFL games hints at their potential for future growth and ambitions in the content streaming industry.

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