Banana Republic: Mel and Patricia Ziegler
How I Built This with Guy Raz
A Dollar for Discovery
Engaging media coverage can generate significant interest and response. Sending catalogs to various media outlets proved fruitful when a prominent DJ began discussing the catalog on air, leading to an influx of mail orders. Responding to audience curiosity can effectively convert attention into tangible results, as seen with listeners sending a dollar to request more information. This scenario underscores the power of proactive outreach and the impact of direct communication in attracting potential customers.
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