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Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
Attracting Subscribers through Exclusive Sports Content
Media companies like Disney, NBC, and CBS are leveraging exclusive sports content to attract more subscribers to their streaming services. By offering popular games exclusively on their platforms, such as a NFL playoff game on Peacock, these companies have seen significant increases in subscriber numbers. Surprisingly, close to 70% of the viewers who signed up to watch a particular game stuck with the service and started exploring other content available. This strategy showcases the power of exclusive sports content in retaining subscribers and growing streaming services.
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