#66 Your Influence is a Business with Brittany Krystle (Under the Influence Podcast with Whitney Eckis)
Beyond Influential
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Building Trust with Consistency in Branding
Trust is the key influencer in building a brand. People trust you when you are consistent and clear in your messaging, which leads to trust and influence. Niche down and focus on a specific area to build trust gradually. Trust is crucial in developing relationships and connections with your audience, leading to a loyal following and influence in a broader category. Consistency in branding is the secret to building trust, establishing relationships, and becoming influential in the long run.
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