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066: Wes Kao - Creating High-Dollar Online Courses That Sell

Nathan Barry Archive

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Respecting the intelligence of the reader and improving writing clarity

The key to effective writing is respecting the reader's intelligence by avoiding repetition and maintaining a good rhythm. It is crucial to focus on the logic of the idea being expressed to elevate the writing from 'limbo writing,' where improvements are needed but not obvious. Two main areas that may need attention in writing are: clarity in the idea being conveyed and clarity in its expression and execution. Rather than just focusing on polishing the writing, it is essential to ensure that the underlying idea is strong and holds water.

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