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BUILD: Tony Fadell’s Guide to Making Cool Stuff
The Next Big Idea
Importance of Nailing Every Customer Touchpoint for Building Trust in Your Brand
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- The customer journey consists of all touchpoints that a customer has with a product or brand.
- Each touchpoint influences the customer's perception of the product and brand.
- To build trust in a brand, it is important to nail all touchpoints in the customer journey.
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