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$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591
The Game w/ Alex Hormozi
How to Use Callouts to Get Attention
In a noisy environment, a single sound captures our attention - like hearing our own name. This phenomenon is known as the cocktail party effect. Advertisers use call outs to cut through the noise and grab our attention. Call outs can be hyper-specific to target individuals or broad to reach a wider audience. Verbal call outs, such as labels, are used to group people based on traits, titles, or places. Effective call outs resonate with the ideal customers who identify with the label.
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