#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches [Greatest Hits]
Creator Science
Launch Smart: Embrace Short Cadences
A successful launch should be concise and effective. Starting with a lengthy 21-day campaign is not advisable; instead, adopt an 8 to 10 day cart open period to maintain engagement without burnout. Emphasize a 30-day pre-launch phase focused on providing free value through content and interactions without pushing for sales. This strategy builds anticipation and encourages audience involvement. Upon launching, leverage scarcity and urgency with a defined buying window, enhancing the perceived value of the offer. Incorporate both live launches and evergreen sales tactics for continuous revenue, balancing structured launching with ongoing engagement.
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