2min snip

ANECDOTE

Clearing the Path to Silicon Valley

Jonathan Courtney learned about the Canvas Strategy from a Ryan Holiday article.
The Canvas Strategy helps systematically deliver value to those ahead of you, potentially giving you more control in the process.
To connect with Jake Knapp, Jonathan offered to speak at a design and tech conference in Silicon Valley for free, giving him an excuse to be in the area.
Jonathan pitched Jake an idea to teach design sprints worldwide.
Jonathan offered to handle marketing, sell-out events, and logistics, clearing the path for Jake to share his knowledge.
This led to a strong friendship and opened doors to many Silicon Valley clients.
Instead of a simple coffee meeting, Jonathan deeply considered Jake's interests and potential pain points, offering a valuable, easy solution.
Jonathan reached out cold to GV (Google Ventures), not even having Jake's direct email.

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