How to meet anyone you want
The Startup Ideas Podcast
00:00
Clearing the Path to Silicon Valley
- Jonathan Courtney learned about the Canvas Strategy from a Ryan Holiday article.
- The Canvas Strategy helps systematically deliver value to those ahead of you, potentially giving you more control in the process.
- To connect with Jake Knapp, Jonathan offered to speak at a design and tech conference in Silicon Valley for free, giving him an excuse to be in the area.
- Jonathan pitched Jake an idea to teach design sprints worldwide.
- Jonathan offered to handle marketing, sell-out events, and logistics, clearing the path for Jake to share his knowledge.
- This led to a strong friendship and opened doors to many Silicon Valley clients.
- Instead of a simple coffee meeting, Jonathan deeply considered Jake's interests and potential pain points, offering a valuable, easy solution.
- Jonathan reached out cold to GV (Google Ventures), not even having Jake's direct email.
Play episode from 09:19
Transcript
