This book introduces the Design Sprint, a five-day process developed by Jake Knapp at Google and refined with John Zeratsky and Braden Kowitz at Google Ventures. The method helps teams answer critical business questions by moving from idea to prototype to decision within a short period. It is applicable to teams of any size, from small startups to Fortune 100 companies, and covers various sectors such as healthcare, finance, and e-commerce. The book provides a step-by-step framework for rapid innovation, including team structuring, customer-centric mapping, and rapid prototyping and testing[1][2][3].
I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, to delve into my proven strategy for meeting anyone. We explore the frameworks and techniques I employ when sending cold DMs, offering you actionable advice on how to effectively use these methods to connect with anyone you wish.
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Episode Timestamp
00:00 Intro
02:00 Greg’s Framework for Meeting Anyone
07:17 How Jonathan Met NYT Bestselling Author, Jake Knapp
08:13 Boring Marketing
09:08 The Canvas Strategy
12:01 How Greg Met Weezer Frontman, Rivers Cuomo
15:16 The With or Without You Strategy
19:35 Part 2 of the Weezer Story
24:25 The Value-First Mindset
29:29 Step 1 of Greg’s DM Strategy
34:29 Step 2 of Greg’s DM Strategy
36:56 Step 3 of Greg’s DM Strategy
40:42 Remember to Follow Up
The Startup Ideas Podcast 
