Audience-Centered Storytelling

The key insight is that in storytelling, the focus should be on the story that the audience needs to hear rather than the one the storyteller wants to tell. It is crucial to remember that stories should revolve around the audience, considering factors like what the audience needs to think, feel, know, and do. By starting with identifying the audience and their expected mindset and obstacles, storytellers can tailor their narrative effectively to inspire the desired outcome in the listeners.