Time to Shine Podcast : Public speaking | Communication skills | Storytelling 201. Karen Eber: Amplify your Impact with Storytelling
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Dec 23, 2023 Karen Eber discusses the power of storytelling in leadership and culture shaping, backed by science. She highlights the importance of empathy, trust, and bonding through engaging stories and offers practical advice on improving storytelling skills and public speaking through regular practice.
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Stories Change Persuasion Dynamics
- Karen Eber discovered storytelling effectiveness while persuading stakeholders in corporate roles.
- She realized stories change dynamics and convert skeptics into allies.
Stories Engage The Whole Brain
- Neuroscience shows stories engage many brain areas, not just language centers.
- Engaged brains increase memory, emotion, and decision-making power.
Stories Build Empathy And Trust
- Vivid sensory details activate corresponding brain regions as if experienced.
- Stories release oxytocin, building trust and empathy toward the storyteller.