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How to Harness the Power of Rituals with Michael Norton
The One You Feed
Rituals: Our Quest for Control in Chaos
Research indicates that when faced with randomness, beings often resort to creating rituals as a way to exert a sense of control. Pigeons, when rewarded with food at random intervals, began developing superstitious behaviors — such as tapping buttons in specific sequences — despite the absence of any actual influence since the process was entirely random. This behavior reflects a fundamental human tendency where individuals also seek to establish rituals to navigate uncertainties and regain a sense of control in their lives, especially as they recognize the limits of their influence over various situations.
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