Why That Worked – Presented by StoryBrand.ai cover image

#151: Ask Amy Porterfield—Your Online Marketing Questions Answered

Why That Worked – Presented by StoryBrand.ai

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Embracing discomfort as an investment in guaranteed return

Successful people understand that getting uncomfortable is crucial for growth and success. A story about coaching a CEO who achieved record-breaking sales highlights the concept that a win is the hardest thing to recover from, and that comfort kills. Pain and discomfort are seen as an investment in a guaranteed return, as being comfortable means not investing in anything. While rest is important, it's essential to go back into discomfort for continual growth and success.

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