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Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

WTF is with Nikhil Kamath

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The Power of Short Form Content for Creators

The key insight is that short form content is an effective way for creators to initially gain traction and be discovered. Short form videos can reach a wide audience and generate engagement, especially for content catering to specific audiences such as mental health. However, long form content is essential for building a strong community and driving sales, as it fosters a deeper connection and higher affinity with the audience. Creators should focus on short form content to start gaining confidence and be discovered, then transition to long form content to build a community and business.

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