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Crafting an Effective Webinar Strategy
When structuring a webinar, it is crucial to begin with an engaging introduction, narrate your origin story of discovering the framework you will teach, incorporate the mistakes made along the way, and give the framework a proprietary name. Break down the framework into components like a quadrant for easier understanding. Ensure to present three main strategies rather than tactics during the teaching phase, emphasizing on the discovery, strategy, and results obtained. Conclude each teaching point by summarizing the steps involved, avoiding diving into tactics which can be sold separately. Additionally, share a success story to showcase the framework's effectiveness.