

How To Sell Your Knowledge and Make More Money Online ft. Russell Brunson | The Dept. Ep. 30
26 snips May 8, 2024
9-figure entrepreneur Russell Brunson shares insights on making money with expertise, discussing online marketing evolution, cold marketing tactics, personal branding through webinars, and sales as a service with a focus on long-term relationships.
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Discovering Expertise
- Russell Brunson didn't realize his expertise in funnels until he wrote a book about it.
- Friends' positive feedback revealed the value he offered, highlighting the 'curse of expertise'.
Helping People
- Help people today with what you've already accomplished.
- Identify your ideal customer by considering what you wish you had known earlier in your journey.
Potato Gun DVD
- In college, Russell Brunson sold a potato gun DVD.
- He used a simple landing page to collect emails and offer the DVD.