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22min chapter
How To Sell Your Knowledge and Make More Money Online ft. Russell Brunson | The Dept. Ep. 30
The Dept. w/ Omar El-Takrori
Building Expertise Through Webinars and Personal Branding
This chapter explores the strategy of hosting weekly webinars to grow business and establish expertise, emphasizing the importance of consistently engaging with the audience to address their needs and build trust. It also delves into the concept of personal branding, discussing the content quadrant framework and teaching strategies while showcasing success stories. The chapter concludes with insights on selling knowledge online, structuring offer stacks, and transitioning from webinar sales to one-on-one phone calls to reach a larger audience efficiently.
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