Power is Relational, Not Absolute

Viewing power as relational rather than absolute is crucial in negotiations. While one party may have the authority to impose demands, it's important to recognize the impact of ongoing relationships on the implementation of agreements. Powerful tactics can lead to resistance from the weaker party, who may not fulfill their commitments if coerced. To effectively navigate the power dynamics of negotiation, understanding your Best Alternative to a Negotiated Agreement (BATNA) is essential. Many fail to identify their alternatives, but doing so can reveal viable options and enhance one's negotiating position. BATNAs are dynamic; they can be strengthened through strategic thinking and actions.