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Efficiency Metrics, Management, and Consolidation - Tony Boor’s CFO Playbook for Scaling Blackbaud

Run the Numbers

NOTE

Balance ARR with OTE to Optimize Sales Success

To maximize sales effectiveness, aim for a ratio of approximately four to one between a sales rep's On-Target Earnings (OTE) and the Annual Recurring Revenue (ARR) they generate. For every $200,000 in OTE, a sales rep should ideally produce around $800,000 in ARR, which helps assure profitability and sustainability. Additionally, understanding Customer Acquisition Costs (CAC) is vital; it encompasses marketing expenses and lead generation efforts. Monitoring CAC payback, or the time taken to recover the acquisition cost, is crucial, with a target of under 24 months typically seen as healthy. However, in cases like Tyler Technologies, where customer retention is exceptionally high, the focus shifts from CAC payback timelines to maximizing customer acquisition since long-term customer value outweighs short-term acquisition costs.

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