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757: Annie Duke | The Power of Knowing When to Quit

The Jordan Harbinger Show

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The Endowment Effect: Why We Value Owned Items More

The endowment effect leads people to value owned items more than identical items they do not own. This bias applies to not just objects, but also businesses, Ikea furniture and even relationships. People tend to ascribe higher value to items they have invested in, including ideas and possessions, due to their ownership.

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