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#168: Alexandra Watkins – How to invent a GREAT brand name.

Creator Science

NOTE

Memorable names are based on existing knowledge

A memorable name is one that is based in something that is already present in people's existing knowledge base. The speaker believes in the power of a strong brand name and has rebranded both the newsletter and podcast to be named Creator Science. This rebranding has led to a significant difference in the way people treat the speaker and perceive the speaker's work.

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