Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
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The Importance of Commitment and Trust in Being a Black Cab Driver
Part of memorizing the streets is a commitment device./nBecoming a cab driver requires significant commitment and time investment./nThe qualification process for cab drivers builds trust and ensures honest intent./nUnderstanding the importance of trust in various institutions, such as medieval guilds, is vital./nModern technologists tend to overlook the significance of trust.
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