Redirect Attention to Create Intent

Effective content strategy hinges on understanding the difference between attention and intention. It's essential to create content that is relevant to different audience segments while maximizing attention. However, attention alone may not translate to actual intent or action. A successful approach involves redirecting audience focus from their preconceived notions to new concepts that introduce transformational business value. This shift in mindset can nullify previous intentions, instead guiding them toward solutions that better serve their needs. Thus, creating demand requires an intentional redirection of attention to foster a new form of intent in the audience.